Things you need to know about marketing and growing your business during the Coronavirus crisis
Growing your business during the Coronavirus crisis is very important. If not executed you’ll have to start your business from scratch again. If you are a business owner you will have a few questions floating in your mind. Few of the sure questions are:
- Will Coronavirus affect my business?
- How to market my business during the COVID19 crisis?
- Should I even market my business during the Coronavirus period?
Answer to the first question: Yes, it will affect your business unless you sell sanitizers, handwashes or toilet papers. If you come under this category, you need not read further.
So assuming all of you are business owners or aspiring to be one I will divide you into two categories:
- Category 1: Pause all business-related activities, not putting any efforts to grow your business.
- Category 2: Take this time as an opportunity and maximize your business activities.
If you are a kind of person who wants to see IMMEDIATE RESULTS, trust me it doesn’t work that way.
Most of the businesses fail due to lack of CONSISTENCY. These business owners are not consistent because they are not seeing the results immediately.
“People overestimate what they can do in one month and underestimate what they can do in one year.”
So, let’s come back to the two categories.
If you are a category 1 person, GOD BLESS YOU. You should slap yourself and start planning and executing.
If you are a category 2 person, CONGRATULATIONS – you are better than 70% of the other DREAMERS. We come under this category and thus we are always ready to help any businesses which fall into this category.
Benefits of Marketing and Business Development during the Coronavirus lockdown
Get ahead in the competition: Do you remember what I said? “You are better than 70% of the other business owners.” Your competitors MIGHT not be putting necessary efforts but you are. Your efforts during this period will not only help you beat your competitors but will help you to stay way ahead in the competition.
Build Relationships: Building an emotional relationship with your customer and your potential customers is very important. The more value you give to your audience for free, the better is the relationship. You have nothing to lose. Just send stay safe messages, messages that keep them engaged, challenges on social media, etc.
Proper structure to your business: I know a lot of people who always wanted to change some structure of their business, may it be the process, working terms or anything for that matter. The only thing that was stopping them was TIME. They said they never had enough time. Here is your time – do in-depth research and make a proper plan. You can always ask us for help. A proper plan will not take you anywhere, implementation is the key.
Collaboration or Influence: Collaboration plays a very important role in any business. It can boost your business 100 times. You need not look for any big celebrities – just collaborate with micro-influencers, bloggers or anywhere where you think your audience might hang out.
If you follow all these steps, I can promise you that your business will be way above the competition. All your competitors will be starting the business from scratch.
What methods are you using to grow your business during the Coronavirus crisis?