Why should your Business be active on Instagram?

What is Instagram?

Instagram is an Internet-based Photo and Video sharing application.

Photos and videos can be shared publicly and privately.

Instagram was founded in October 2010 by Kevin Systrom.

Why Instagram?

• Users of Instagram are young and if your product or application is for the younger generation then Instagram is the right place for you.
• Instagram is for all kind of audiences.
• It acts like a microblogging platform.

Statistics and Facts

• 1 Billion monthly active users.
• 500 million daily active users.
• More than 25 million Business users.
• The number of:
  • photos shared till date is 50 billion+.
  • photos and videos uploaded every day: 100 million+.
  • Instagram likes per day: 4.2 Billion.
• It is the sixth most popular network worldwide.
• 60% of people say that they discover new products on Instagram.

Demographics

• 42% of the users are male and 52% of the users are female.
• On an average 6 in 10 adults have Instagram.
• 90% of the users are in the age group 18-49.
• 59% of the users are in the age group 18-29.
• 32% of all Internet users are on Instagram.
• 130 million users tap on the shopping post to learn more about it.

How to get more engagement on Instagram?

• Posts with at least one #tag have 12.6% more engagement compared to the posts with no #tags.
• 7 out of 10 hashtags are Branded.
• Posts with location will get 79% more engagement.
• Pictures with faces get 38% more likes.
• Users engage more on the weekdays with Tuesday and Thursday having the highest engagement.
• Videos get 2 times more engagement than photos.
• Use emojis in the caption.

Profile

• Handle @name: Maximum 30 characters.
• Bio: Maximum 150 characters. Can contain @mentions,#tags and link.
• Similar account suggestions: This is available in the edit profile section.
• You can also add the email address and the phone number.

Limits

• Caption character limit: 2200 characters.
• The maximum number of links in the bio: 1.
• Maximum mention in the Story: 10 people.
• Maximum live time: 1 hour.
• The number of posts per day: 100.
• Age limit: 13 years.

Business Profile

One can always convert their account to a business account by clicking on the setting gear and toggling for business profile.

You will have to fill the following details:

1. Category
2. Sub-category
3. Email address 
4. Phone number
5. Location 
6. Facebook page

Benefits of Business account

• Access to insights.
• Ability to:
  • add contact button.
  • display the industry.
  • add links on the stories.
  • advertise and make a promotion.

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