Organic ranking is the best and inexpensive way of boosting your business. Most of the things mentioned here is a one time process, so make sure to take time and optimize your page.
Page name:
Always add the product or the service name you provide along with your company name.
For example, if you own a digital marketing agency, add a suffix as media.
Vanity URL:
Make sure to change the default URL. Have a neat and keyword optimized URL. The URL will be the same as the @username.
Pro tip
If you are just starting a company or if your company is not yet registered to make sure you make depth research on all the social media platforms and then choose a name. There are many websites to help you with this. If you want any clarification regarding this, do comment below and we will get back to you.
About section and Business info:
The Facebook algorithm works in such a way that it ranks the pages which gain the trust of its users. So, how do you gain trust? A business can gain trust by being transparent. The business should have a healthy relationship with its customers. The best way to achieve this is by filling all the details of your business. Just go to the about section and the business information section and fill all the fields. Make sure you provide your phone number, email id, address, availability, services you offer, the products you sell, etc.
Tabs:
To your left hand, many tabs are displayed. You can make sure which tab you want to display and which not to display. Just o[timize all the tabs with relevant information if you are displaying them.
Call-to-action:
Always add a call-to-action button on the top of your page and all the ads you run. It is the easiest way a customer can find you. Just make sure that the call to action takes the users somewhere where they can contact you. It can be the link to your website, phone number, email id, Messenger or WhatsApp.
Messenger bot:
Always have a bot embedded to your Facebook page. It not only makes your things easier but also gives a more professional look and builds trust to your page. Spend time on building a bot or hire a professional to do it for you.
Content:
The content you add should be highly optimized. Use keywords in all of the posts. Also, make sure to use the keywords in the hashtags. Your content should revolve around a single topic and that should be your product or service. It is fine to deviate once a while when it comes to the social message, festivals, crisis, etc. Your content must revolve around a single topic to ensure your audience are engaged.
Backlinking
Backlinking is the ultimate key to any visibility. Just apply each step you follow in the off-page SEO to your Facebook page. Everything is perfectly the same. Getting backlinks is easy but getting quality backlinks is the game. A website with good quality backlinks can create miracles.