LinkedIn has the most organic reach when compared to any of the other social media platforms. The reason is that there is very less number of pages when compared to other platforms.
In this blog, I’m going to tell you the best ways to increase followers to your business page. I have a secret technique at the end of the blog, do make sure you read till the end.
Invite connections(LinkedIn feature)
This is the new feature which LinkedIn launched this year.
How to invite connections?
Go to admin panel –>Click on admin tools –> Select invite connections.
Inviting your connections is limited to 25 at a time. The more and faster your connections accept the request, the more you can invite. Make the maximum use of this feature.
Facebook and LinkedIn groups
The groups on Facebook and LinkedIn will allow you to post links. Join all the groups of your niche and engage with the audience of those groups. Once you provide some value to the audience of the groups ask them to follow your page for more or use some funnel techniques to get more follows. I will write a blog on how to master this technique.
Even though the reach through this is limited, proper research and implementation will help you reach a lot of audiences. Make sure you keep on changing your hashtags, keeping a few constant ones. Your brand name should be your all-time hashtag.
LinkedIn Personal Profile
Follow the motto “Give Give Give and Ask”. Provide valuable content to your audience. Before this, you need to have a legit connection base. Engage in almost all the posts and make sure you reply to each comment, each message you receive. More the engagement, better is the trust built.
Using the LinkedIn follow button on the Website
LinkedIn has a feature where one can follow a page directly from the website. Get the badge or the follow button from the LinkedIn developers and apply the code to your website. By this, you can make sure to convert a few visitors as your followers.
Ask all your employees to create a LinkedIn profile and tag your company page as their current working place. Also, ask them to follow your page. This is one of the initial things to be done when you create your LinkedIn business page.
Promote your company page outside
Include your LinkedIn company page link in all the emails and newsletters you send to your list.
Engage with your followers
At the end of the day, it doesn't matter the number of followers you have, all that matters is how you interact with your followers. They should be in such a situation that they should believe you blindly, make use of this time and ask them to give you a shoutout. You can also exchange shoutouts.
Post content that is suitable for LinkedIn users. Make sure to use analytics and post content that is highly engaged. Also, post during times when most of your followers are active.
Your profile should be highly optimized. Have a clean and simple display picture and a cover photo. The URL, about section and all other information, should be keyword optimized.
Have multiple admins
Divide the work among the admins. If you can arrange a team for it, it would be great. Initially, it's perfectly fine if you are all alone, even I started it in the same manner.
Invite connections(Not a LinkedIn feature)
So, what can you do if your connections are not accepting your request?
Draft a neat message of the benefits the users will receive if they follow your page. Go to your connections list and send the message individually. Make sure the messages are personalized. Add the name of the person to whom you are sending the message to(best way to personalize the message).